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Reviews by founders, for founders

What founders actually pay for. Tested by founders.

Sleep, tools, travel and the dinners where deals get done. We live with it, then score it on one question: is it worth it for someone building a company?

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On the bench right now

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A minimalist bedroom at dusk with a smart cover on the bed and its hub on the floor beside it Testing now
Sleep & Health Eight Sleep Pod Better sleep might be the most underrated productivity tool a founder can buy. We are each sleeping on one to find out. By Andrew & Dom
What we cover

Five things founders spend on

Close-up of a quilted smart mattress cover Sleep & Health 1 review A minimal desk with a laptop on a stand and a monitor Productivity First reviews soon Grey over-ear headphones on a desk next to a laptop Tech & Tools First reviews soon A private dining room set for a business dinner Client Dinners First reviews soon An aluminium carry-on suitcase in an airport lounge Travel First reviews soon
How we review

Honest scores, out in the open.

Read our method
  1. 01

    We live with it

    Weeks of real use in our actual lives, not an afternoon with a press sample.

  2. 02

    We score it like founders

    Five scores per review. One never changes: does it pay off in the work?

  3. 03

    We tell you how we make money

    We’re a for-profit site and earn affiliate commissions. Brands never pay for a score.

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